So you think marketing is just for marketing people, right? Wrong. Marketing is for everyone, regardless of what walk of life you come from. After all, everybody, at some point in their life, is selling something. A car. A house. An unwanted sofa on Done Deal (which is me at the moment incidentally). Perhaps even yourself. This week, as we gear up for Valentine's Day (which is this Friday lads by the way), spare a thought for those looking for love. Those who find themselves in the nightclub on Friday night trying to successfully market themselves. Here's how marketing strategy could be applied to your efforts.
Firstly, you could go the direct route. So, you see that gorgeous girl and you approach her and say "I am very rich, would you like to go out with me?". That's direct marketing.
Alternatively, you could send your friend over to the gorgeous girl to say "He's very rich, you should go out with him". That's advertising.
Perhaps you'll be lucky enough to have that gorgeous girl walk over to you and say "You're very rich, I'd like to go out with you". If so, you have got brand recognition.
Or maybe you'll be like others who have taken the walk of shame back to your mates, after you walked over to the gorgeous girl and said "I am very rich, you should go out with me", and she slaps you in the face. That, by the way, is customer feedback.
Or, imagine you walk over to her and say "I am very rich, would you like to go out with me?", and she introduces you to her husband. That's demand and supply gap.
And finally, what if before you even get to say "I am very rich, would you like to go out with me?", your wife arrives. That's restriction from entering a new market.
So, you see, everyone's selling something. And a knowledge of marketing is, in fact, of benefit to all. A drop of Armani's finest smelly stuff might just help too. Good luck lads!
(This blog post was inspired by a Mike Coleman tweet @DigitalEmerald.)
Gavin Fox MSc, MII Grad
E: gavin@foxmarketing.ie
T: +353 87 649 7660
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LinkedIn... http://ie.linkedin.com/in/gavindfox/
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