Marketers - See Beyond the Traditional...

“The question is not what you look at, but what you see.”

(Henry David Thoreau)

In today’s competitive media landscape, it can often be hard for businesses to make themselves seen. Consumers are bombarded with thousands of visual marketing messages on a daily basis. As a result of this information overload, most of these visual messages are blocked by our perceptual filters, leading to us being highly selective in deciding which messages will receive our attention. If visual marketing messages can win the consumer’s attention, they tend to be effective as 83% of information people retain is received visually (1).

The personal nature of direct mail allows marketers to put their message directly in front of the eyes of their customers. This week’s Engage the Senses challenge involved the use of a UV reactive ink being applied to a piece of direct mail. Recipients were asked to view the visual communication in direct sunlight for one minute. When they did, the message revealed, informing them that direct mail really does have the power to engage the senses.

See how your business could benefit from using this incredible medium at our Engage the Senses event, where you will learn how to develop visually arresting and cost-effective campaigns.

Engage the Senses

The Guinness Storehouse

March 25th

7.30am – 9.30am

Tickets: €25 (or a discounted price of €75 for 5 tickets)

(Early bird tickets available at just €15 when purchased before 13th March)

This incredible event really must be seen to be believed.

But hurry, as tickets are strictly limited. To book yours now visit:

www.anpost.ie/engagethesenses

#EngageTheSenses

(1) Sarah Ellison and Erin White (2000), “Sensory marketers says the way to reach shoppers is by the nose,” Financial Express, 27^th November. As cited in Martin Lindstrom’s Brand Sense (2005, 2010).