Wondering what it is? Well this week, marketers in Ireland were set a fascinating challenge; to let their smelling powers experience the moon's lunar surface. What channel, apart from direct mail, has the power to give your customers such unique experiences through all of their five senses?
Smell is a powerful sense to engage as a marketer, as it helps to connect consumers emotionally with brands. Our sense of smell can dramatically alter our mood. Test results have showed a 40% improvement in our mood when we are exposed to a pleasant fragrance – particularly if that fragrance taps into a pleasant memory. There are 100,000 odours in the world, 1,000 of them are considered primary odours. Each primary odour has the potential to alter mood and behaviour.
Find out more about the power of sensory marketing, and how to harness the incredibly powerful medium that is direct mail, at the upcoming Engage the Senses event, where you will learn how to create impactful and unforgettable campaigns of your own.
Engage the Senses
The Guinness Storehouse
March 25th, 7.30am – 9.30am
Tickets: €25 (or a discounted price of €75 for 5 tickets)
(Early bird tickets available at just €15 when purchased before 13th March)
This is one launch date you can’t miss, but due to its immersive and interactive nature, tickets for this fascinating event are strictly limited. To book yours now visit: www.anpost.ie/engagethesenses
#EngageTheSenses
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